At PAPER LABEL, we’ve always believed that clothing should be more than just something you wear—it should tell a story, connect you to something deeper, and make you feel truly at home in your own skin. Our new Autumn Winter 2024 collection, Ancestree, is a celebration of these ideals, drawing inspiration from the profound connection between heritage and the natural world.
Ancestree is born from the idea that our lineage and the earth share an intricate bond, much like the roots of an ancient tree intertwining with the soil. This collection pays homage to the timeless wisdom and resilience passed down through generations, capturing the essence of ancestry in every stitch. The earthy tones—deep forest greens, muted browns, and rustic reds—echo the landscapes that have shaped us, while modern accents of color reflect the ongoing dance between tradition and innovation.
We've strived to craft each piece in this collection with meticulous attention to detail, and using sustainable and organic materials where possible that not only honour the earth but also ensure that our impact on it is gentle and respectful.
But Ancestree is not just about looking back—it's about carrying those roots with us as we move forward. It’s about wearing pieces that remind us of where we come from, while empowering us to step confidently into the future. The collection’s silhouettes and textures mimic the organic patterns of the land, inviting you to wrap yourself in the comfort and nostalgia of home, no matter where you are.
This collection is designed for those who find meaning in the quiet strength of nature and the stories embedded in their own histories.
As the seasons change and we move into the warmth and introspection of autumn and winter, we invite you to explore the Ancestree collection. Let it be a reminder of the cyclical nature of life and the unbreakable bond we share with our roots and the natural world around us.
Discover the collection and embrace the echoes of your past while standing tall in the present with PAPER LABEL’s Ancestree.