It has always been our mission to make you feel immersed in true comfort without compromising your style. Off-duty ensembles meet subtle luxury.
Aware and engaged, we aspire to be thoughtful in everything we do. Our goal is to honour our customers, our partners, and our planet through design decisions.
We advocate for slow fashion, which is why we design all our clothing to last the test of time. We aim to keep our products in your wardrobe and out of landfills.
NEW IN —
We aim to craft effortless clothes that last and that can transform the wearer, with unexpected combinations of softness and structure, minimal and maximal, perfect and imperfect.
“A Paper Label fan from the beginning, I own too many of these effortlessly chic pieces to comfortably admit in public. This designed in Canada loungewear is the ultimate in comfort and style and has become my go-to wear for its fun, simple designs and beautiful details.”
“I don’t know what you put in these clothes but I am absolutely OBSESSED. I refuse to wear anything else, they are so comfortable and chic. The quality is superb and the fit works for so many different body types it’s honestly like magic.”
“Paper Label is in my pj drawer, in my comfortable loungewear drawer, in my 'going out for coffee with friends' drawer and in my 'working from home and need to be comfortable' drawer. I take Paper Label in my suitcase when I travel for work and give them as gifts for special people. If you have a few drawers and suitcases that need filling, head over to Paper Label!”
“I am loving all my super comfy purchases from Paper Label, from my sleep shorts to my sweatpants and tees to my onesie jumpsuit. The quality is great. They wash well and they are designed in Canada!
From sleep to street!”
LIFE'S BETTER IN LOUNGE
Let our loungewear be the backbone of your wardrobe: versatile and classic items, intended for dressing-up or dressing-down, staying in or going out.