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JUST LAUNCHED

PIMA COTTON FLEECE

LIGHTLY BRUSHED FOR FALL COMFORT

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COMFORT

It has always been our mission to make you feel immersed in true comfort without compromising your style. Off-duty ensembles meet subtle luxury.

MINDFULNESS

Aware and engaged, we aspire to be thoughtful in everything we do. Our goal is to honour our customers, our partners, and our planet through design decisions.

LONGEVITY

We advocate for slow fashion, which is why we design all our clothing to last the test of time. We aim to keep our products in your wardrobe and out of landfills.

The MVP of Cardigans

OPAL OVERSIZED CARDIGAN

Let us reintroduce you to our bestselling cardigan. The perfect cotton cardigan now available in new colours. The same versatile style we can rely on.

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LIFE'S BETTER IN LOUNGE

Let our loungewear be the backbone of your wardrobe: versatile and classic items, intended for dressing-up or dressing-down, staying in or going out.

Low Impact, High Reward

OUR FABRICS

We try to incorporate as many natural fibers as possible like hemp, linen, TENCEL™ and organic cotton to name a few. Be sure to read the product details to know exactly what type of fibers each garment contains.

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EXPLORE OUR COLLECTIONS

PIMA COTTON

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PIMA COTTON

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ONESIES

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ONESIES

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SWEATER KNITS

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SWEATER KNITS

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FRENCH TERRY

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FRENCH TERRY

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A Paper Label fan from the beginning, I own too many of these effortlessly chic pieces to comfortably admit in public. This designed in Canada loungewear is the ultimate in comfort and style and has become my go-to wear for its fun, simple designs and beautiful details.

ARLETA

Paper Label is in my pj drawer, in my comfortable loungewear drawer, in my "going out for coffee with friends" drawer and in my "working from home and need to be comfortable" drawer. I take Paper Label in my suitcase when I travel for work and give it as gifts for special people. If you have a few drawers and suitcases that need filling, head over to Paper Label!

SHERRI

I am loving all my super comfy purchases from Paper Label, from my sleep shorts to my sweatpants and tees to my onesie jumpsuit. The quality is great. They wash well and they are designed in Canada! From sleep to street!

BELINDA
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