Throughout the years, you will find us quietly donating to various causes that connect us all. This year during the month of October, PAPER LABEL is continuing our long-standing support of Read for the Cure (RFTC) by donating 2% of our online sales. RFTC is a Canada-wide literary event series led by the Canadian Cancer Research Society. It is a foundation that personally touches PAPER LABEL's founder, Teresa Lake, and she has been a steady advocate for the cause since its Vancouver launch in 2014.
Read for the Cure has directly contributed to the funding of essential research for cancer treatment and prevention while engaging with Canada’s most-anticipated books and literary heavyweights. This year’s Read for the Cure fundraising events celebrate the 15th anniversary, presented by Penguin Random House Canada and connects book lovers across the country with bestselling authors Jann Arden, Douglas Coupland and Omar El-Akkad. This year, RFTC is presenting 3 events, from which 100% of proceeds will go to Cancer Research. We encourage you to participate in-person in Vancouver on October 24, or in Toronto on November 23. There is also an online event Nov. 9 accessible to all. Event tickets are available to purchase here.
Looking for other ways to contribute? Your word-of-mouth marketing means the world. Please share on your social networks, tag @readforthecure and #ReadForTheCure on Instagram, and encourage others to join in this year’s initiatives. And don't forget to share our blog with those who you think would love to contribute and we welcome comments below.