We are actively seeking a Digital Marketing professional to join our collaborative marketing team. As the Digital Marketing Specialist, you will develop and implement a digital B2C and B2B marketing plan that grows e-commerce sales and better connects us with our customers and community.   

Expected responsibilities may include but not limited to: 

• Development and implementation of growth marketing strategies across all marketing platforms to maximize audience reach and potential for sales. 
• Collaborate with a small marketing team to produce top-level social media channel engagement. 
• Production of eye-catching and on-brand email campaigns that will encompass both B2C and B2B audiences. 
• Shopify maintenance and website management: updating design, visual content, copy, and product postings. 
• Build a strong SEO/SEM strategy to drive website traffic using proven SEO optimization techniques, paid ads, and conversion copywriting. 
• Optimize a lean marketing budget using analytics to measure success with all marketing initiatives.   
• Assist in coordination of photoshoots to create beautiful lifestyle and catalogue content for our product line. 
• Management and distribution of photo assets. 
• Position is in office (not remote) 

Skills and Experience: 

• 2+ years of relevant Marketing and Communications experience with a specific focus on digital graphics 
• Experienced with Adobe InDesign, Illustrator, and Photoshop. 
• Understanding of the latest trends and strategies for SEO and digital advertising. 
• Working knowledge and understanding of all social media channels. 
• Strong writing and content development skills. 
• Works well in a collaborative team environment. 
• A self-starter with exceptional initiative who can work well without supervision. 
• Confident communicator 

If interested, we'd love to hear from you! Please submit your resume to tdillon@paperlabel.ca and tlake@paperlabel.ca

Applicants will be assessed on work experience, skill set and potential compatibility with PAPER LABEL’s work ethic and culture. 

We thank all applicants for their interest; however, only short-listed candidates will be contacted for interviews.